New Look becomes the first major UK retailer to join forces with TrusTrace, “marking a major milestone in our pursuit to make global supply chains traceable, circular and fair,”  said TrusTrace CEO and co-founder Shameek Ghosh. The alliance will allow TrusTrace to collect data from Tier 1 through to Tier 4, “enabling New Look to access granular, validated product data to support its sustainability goals”. The partnership will contribute to New Look’s mission to make informed decisions to enhance responsible sourcing, the retailer also said.

Sue Fairley, Head of Sustainability at New Look, added: “We’ve already made incredible progress through our ‘Kind to Our Core’ sustainability programme – as evidenced in our recently released 2023 Sustainability Report – and it’s just the beginning.”New Look’s near-term targets include reducing carbon emissions by 46% by 2031 and a long-term target to become Net Zero by 2040. Additionally, earlier this month, New Look held a Supplier Conference in London in which suppliers were encouraged to calculate their own carbon emissions as part of the company’s decarbonisation roadmap initiative.